BOOTH PLANNING GUIDE

Items to consider when planning your next tradeshow.

Budget

  • Purchase? Rental?
  • Range (ex. $20,000 to $30,000)
  • Show Service Expense for Deployment

 

Design

  • Conceptual Design based on criteria
  • Derivative Design based on existing concepts

 

Show Schedule

  • How many shows do you plan on exhibiting this year?
  • What type of booth would you like?
    • Inline, Island, Peninsula, Corner, Cross-Aisle, Custom-Shaped
  • What size is your booth?

 

Functional Specifications

  • Product Displays
  • Computer Workstations
  • Storage Requirements
  • Meeting Space
  • Video / Multimedia
  • Literature
  • Giveaways
  • Hanging Signage

 

Priorities in Booth Design

  • Visual Impact
  • Cost of Booth
  • Cost of Freight & Drayage
  • Install & Dismantle Cost
  • Video & AV